Privacy policy
Privacy Policy
Lode Light Guides lodelightguides.com Operated by: Common Sense Goods Inc. Last updated: April 23, 2026 **Version: 2
1. Who we are
This Privacy Policy applies to Lode Light Guides (lodelightguides.com), a digital publishing business offering guidebooks, checklists, and community resources for people navigating major life transitions, including loss of a parent.
Lode Light Guides is a brand of Common Sense Goods Inc., a corporation incorporated in Alberta, Canada.
Contact details:
- Privacy inquiries: legal@lodelightguides.com
- Postal address: Suite 129, 440-10816 Macleod Trail, Calgary, Alberta T2J 5N8, Canada
2. The short version
We collect only what we need. We do not sell your personal information. We do not share it with third parties except the service providers who help us operate our business (listed in Section 7). We use privacy-first analytics that do not track you or set cookies. You have rights over your data and we will honour them. If you have questions, email us.
3. What information we collect and why
| Information | How it is collected | Why we collect it |
|---|---|---|
| Email address | Newsletter sign-up forms, lead magnet downloads | To deliver requested content and send email communications |
| First name | Sign-up forms (optional) | To personalize email communications |
| Purchase information | Shopify checkout | To process and fulfil digital product orders |
| Payment data | Handled directly by Stripe — we never see or store your card details | Payment processing |
| Aggregate website usage data | Fathom Analytics (cookieless, no personal data) | To understand how our website is used |
| Facebook community interactions | Via Facebook Group participation | Community moderation and engagement |
A note on analytics: We use Fathom Analytics, a privacy-first analytics tool that does not use cookies, does not track you across websites, and does not collect any personally identifiable information. No analytics consent is required. See Section 8 for more detail.
What we do not collect: We do not collect IP addresses for analytics purposes, we do not build user profiles, and we do not use advertising or retargeting tools.
4. Legal basis for processing (GDPR — EU/UK users)
If you are located in the European Union or United Kingdom, we process your personal data on the following legal bases under the General Data Protection Regulation (GDPR):
| Processing activity | Legal basis |
|---|---|
| Delivering a product or service you purchased | Contract (Article 6(1)(b)) — necessary to fulfil our agreement with you |
| Sending email newsletters you subscribed to | Consent (Article 6(1)(a)) — you gave us explicit permission at sign-up |
| Website analytics | Legitimate interests (Article 6(1)(f)) — Fathom Analytics processes no personal data and presents negligible privacy risk |
| Complying with legal obligations | Legal obligation (Article 6(1)(c)) |
Withdrawing consent: Where we rely on consent as our legal basis, you may withdraw it at any time. For email communications, use the unsubscribe link in any email. For other consent-based processing, contact us at the address in Section 1.
5. Legal basis for processing (PIPEDA — Canadian users)
As a Canadian corporation, we are subject to the Personal Information Protection and Electronic Documents Act (PIPEDA) and Alberta's Personal Information Protection Act (PIPA).
We collect, use, and disclose personal information only with your knowledge and consent (express or implied depending on the sensitivity and context), for purposes that a reasonable person would consider appropriate, and only to the extent necessary for those purposes.
You may withdraw consent to non-essential uses of your personal information at any time by contacting us at the address in Section 1.
6. How long we keep your information
| Data type | Retention period |
|---|---|
| Email list subscribers | Until you unsubscribe, then deleted within 30 days |
| Purchase records | 7 years (required for Canadian and US tax purposes) |
| Support communications | 2 years from last contact |
You may request deletion of your personal information at any time, subject to legal retention obligations. See Section 9 for your full rights.
7. Who we share your information with
We do not sell, rent, or trade your personal information. We share it only with the following service providers who process it on our behalf:
| Service provider | Purpose | Data location |
|---|---|---|
| Shopify Inc. | E-commerce platform, checkout, and digital product delivery | United States |
| Klaviyo Inc. | Email marketing platform | United States |
| Stripe Inc. | Payment processing | United States |
| Fathom Analytics | Privacy-first website analytics — no personal data processed | Canada (CDN global) |
| Meta Platforms Inc. | Lode Light Guides Facebook community | United States |
International data transfers: Our service providers are primarily located in the United States. If you are located in the EU, UK, or Canada, your personal information may be transferred to and processed in the United States. We rely on the following transfer mechanisms:
- For EU/UK users: Standard Contractual Clauses (SCCs) where applicable, and transfers to providers participating in recognized data transfer frameworks
- For Canadian users: Transfers are made to jurisdictions with comparable privacy protections under contractual safeguards
We do not transfer your data to any other countries.
8. Cookies
8.1 — Our approach to cookies
We have made a deliberate choice to minimize cookie use on this website.
Strictly necessary cookies (no consent required):
Shopify sets a small number of functional cookies required for the website and checkout to operate — including session management and shopping cart functionality. These cannot be disabled without affecting site functionality.
Analytics: We use Fathom Analytics, which is cookieless. Fathom does not set any cookies, does not collect personally identifiable information, and does not track you across websites. No analytics consent banner is required for Fathom.
Marketing and advertising cookies: We do not use any advertising, retargeting, or third-party marketing cookies. If this changes, this policy will be updated and appropriate consent mechanisms will be added before any such cookies are set.
8.2 — Managing cookies
You can control strictly necessary cookies through your browser settings, but doing so may affect website and checkout functionality. Because we do not use analytics or advertising cookies, there is nothing further to opt out of.
9. Your rights
9.1 — US users (including California — CCPA/CPRA)
California residents have the following rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):
- Right to know — Request a copy of the personal information we have collected about you in the past 12 months
- Right to delete — Request deletion of your personal information, subject to certain exceptions
- Right to correct — Request correction of inaccurate personal information
- Right to opt out of sale or sharing — We do not sell or share personal information for cross-context behavioural advertising
- Right to limit use of sensitive personal information — We do not use sensitive personal information beyond what is necessary to provide our services
- Right to non-discrimination — We will not discriminate against you for exercising any of these rights
To exercise your rights, contact us at the address in Section 1. We will respond within 45 days. We may need to verify your identity before fulfilling your request.
Note for other US states: Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and other states with consumer privacy laws provide similar rights. We extend the same rights to all US users regardless of state.
9.2 — EU and UK users (GDPR / UK GDPR)
You have the following rights:
- Right of access (Article 15) — Request a copy of your personal data
- Right to rectification (Article 16) — Request correction of inaccurate data
- Right to erasure (Article 17) — Request deletion, subject to conditions
- Right to restrict processing (Article 18) — Request that we limit how we use your data
- Right to data portability (Article 20) — Receive your data in a structured, machine-readable format
- Right to object (Article 21) — Object to processing based on legitimate interests
- Rights related to automated decision-making (Article 22) — We do not make solely automated decisions that significantly affect you
To exercise these rights, contact us at the address in Section 1. We will respond within 30 days (extendable to 3 months for complex requests). There is no charge for reasonable requests.
Right to lodge a complaint: You have the right to lodge a complaint with your local supervisory authority. In the UK, this is the Information Commissioner's Office (ICO) at ico.org.uk. In the EU, contact your national data protection authority.
Note on EU/UK representative: GDPR Article 27 may require appointment of a local EU/UK representative once you regularly process EU/UK personal data. Consult your attorney about whether your traffic volume triggers this requirement.
9.3 — Canadian users (PIPEDA / Alberta PIPA)
You have the right to:
- Access the personal information we hold about you
- Challenge the accuracy and completeness of your information and have it amended
- Know what personal information we have collected, used, or disclosed
- Withdraw consent to non-essential processing
- Lodge a complaint with the Office of the Privacy Commissioner of Canada (priv.gc.ca) or the Office of the Information and Privacy Commissioner of Alberta (oipc.ab.ca)
10. Children's privacy
Lode Light Guides is not directed at children under the age of 13 (or under 16 for EU/UK users). We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.
11. Security
We take reasonable technical and organizational measures to protect your personal information, including:
- Encrypted data transmission (HTTPS/TLS) across all pages
- Access controls limiting who can access personal data
- Use of reputable, security-audited third-party service providers
- Regular review of data access and storage practices
No method of transmission over the internet is 100% secure. In the event of a data breach that poses a risk to your rights, we will notify you and relevant authorities as required by applicable law.
12. Links to other websites
This website contains links to third-party websites including our Facebook community (operated by Meta Platforms). This Privacy Policy does not apply to those websites. We encourage you to review the privacy policies of any third-party sites you visit.
13. Changes to this policy
When we make material changes to this policy we will:
- Update the "Last updated" date at the top of this page
- Post a notice on the website for a reasonable period
- Notify you by email if the changes materially affect how we process your data
Continued use of our website after the effective date of a revised policy constitutes acceptance of the changes.
14. Contact us
Lode Light Guides — Privacy inquiries:
legal@lodelightguides.com
Common Sense Goods Inc.
Suite 129, 440-10816 Macleod Trail
Calgary, Alberta T2J 5N8
Canada
We aim to respond to all privacy inquiries within 5 business days.
*Common Sense Goods Inc. operating as Lode Light Guides